Westgate Centre



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Quatro was asked by Westgate Oxford Alliance to ensure the success of Oxford’s Westgate Centre redevelopment.

This was a sensitive project, with Oxford’s strong heritage, protected views and archaeology; in addition to adjacent local residents and key city transport routes. The site had been the subject of numerous applications since the 1990s. There was a need for the Westgate Oxford Alliance to inspire and reach out to local people who may have been suffering from ‘consultation fatigue’.

We ran an innovative and dynamic community consultation and political engagement programme, throughout both Outline and Reserved Matters stages. This included:

  • Regular briefings with key political figures, including Leader of the council, Leader of county council and local MPs

  • A dedicated consultation shop and exhibitions within the Westgate Centre

  • Roving exhibitions around the city fringes

  • Targeted stakeholder engagement with one-to-one meetings, group briefings and with key interest groups.

  • A social media campaign supported by a website

Our work identified a strong majority of local people in favour of the plans. In response, Oxford City Council granted planning consent for the Outline application in March 2014 and for the Reserved Matters submission in December 2014.